Entrepreneurial Marketing


ID : 107280   

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To succeed in today''s marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts. 

Class Details

Session(s)
Online 24/7

Location
NA - Online

 

Notice

Please read: 

Agenda

Unit 1
The Customer as the Driver
  • Marketing Decisions Framework 
  • Positioning Your Product or Service
  • Marketing Strategies and Goals
Unit 2
Communicating Value to Customers
  • Key Selling Messages
  • Creating Emotional Connections
  • Personal Selling
  • Networking: Your 30-Second Introduction
 
Unit 3
Creating a Strong Brand
  • Managing the Marketing Mix
  • Marketing on a Shoestring Budget
  • Your Marketing Calendar   
  • Implementing Your Plan
Unit 4
Building Customer Relationships
  • Tools to Meet Your Strategic Goals
  • Online Opportunities and Social Media Checklist
  • Generating Buzz: Word-of-Mouth Marketing
  • Measuring Effectiveness

Tuition:  $195.00


Schedule Information

Date(s) Class Days Times Location Instructor(s)
11/2/2026 - 11/27/2026 Online 24/7 12:00 AM - 12:00 AM N/A - Online