Introduction to Social Media

Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media. 

Agenda

Unit 1:  Why Social Media Matters

• What is social media?
• Social media terminology
• Recent trends of digital platforms and digital users
• 21^st century marketing

Unit 2:  The R&D of Social Media

• Developing an Umbrella Strategy
• Overview of the top social media platforms
• Researching market and industry trends
• Finding your market segment(s) 

Unit 3:  Preventing a Social Media Catastrophe

• The dangers of social media
• Entering virtual reality
• Engaging with unruly visitors
• Business profiles verses personal profiles

Unit 4:  Getting Started

• Creating your profile
• Who, and who not, to follow on social media
• Determining the right engagement frequency
• Developing social media success metrics