Marketing Using Social Media

Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization.  

 

Agenda

Unit 1:  Which Platform Is Right For You

• Identify which social media platforms work best for your business 
• Overview of Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, and Nextdoor
• What content works best on each platform
• How platforms complement each other 
• How social media directs customers to your website

Unit 2:  Creating Your Social Media Presence

• Identify a personality to represent your company 
• Creating your brand
• Authenticity behind the scenes  
• Collboaration over competition 

Unit 3:  Connecting With Your Customers

• Human first approach 
• How posts and stories create connections 
• Creating a space for your people and connections
• The trouble with engagement 

Unit 4:  Targeting Advertising

• Social media advertisments 
• Increase direct traffic to your website
• mail list
• Affiliate links