Entrepreneurial Marketing

To succeed in today''s marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts. Agenda Unit 1 The Customer as the Driver - Marketing Decisions Framework - Positioning Your Product or Service - Marketing Strategies and Goals Unit 2 Communicating Value to Customers - Key Selling Messages - Creating Emotional Connections - Personal Selling - Networking: Your 30-Second Introduction Unit 3 Creating a Strong Brand - Managing the Marketing Mix - Marketing on a Shoestring Budget - Your Marketing Calendar - Implementing Your Plan Unit 4 Building Customer Relationships - Tools to Meet Your Strategic Goals - Online Opportunities and Social Media Checklist - Generating Buzz: Word-of-Mouth Marketing - Measuring Effectiveness